top of page


Experienced. Certified. Focused. Badass.

Bestselling author and licensed coach, Elena Rodriguez helps women regain strength after defeat

A brilliant businesswoman, she felt called to become a coach. She brings her experience of becoming a widow on Christmas Eve and her understanding of what it takes to rebuild yourself from the ground up, into her work today.

She helps women to rebuild confidence, crush goals, and comeback strong.

She is the CEO & Founder of Besitos Beauty.


When corporate franchised gyms became too competitive for Elena Rodriguez to maintain her
own dance fitness studio she knew she had to pivot.

Having never worked in the
corporate world before, she took an entry-level position at a call center, thinking it would tide her over until she figured out what to do next.

Within three months, she was leading the team that trained her when she hired in.

“I had applied all the skills that I learned over the years of running my own business, and I promoted to a leadership position” she says.

“In 12 weeks, I tripled my income and was leading people that were my leads when I got hired. That’s the thing about skills, you take them with you
wherever you go.”

She knew more was in store for her life and she became licensed with the intention of becoming an executive leadership development coach. 

Elena’s personal story took
a dramatic turn when she left the corporate world to begin her coaching practice.

Within 8 weeks of leaving her corporate job her husband had a heart attack and passed away on Christmas Eve.

“So there I was, a new widow, with no job, no plan. I had to close his business because it was bleeding money faster
than I could process” she says. “My life flipped upside down in a moment. I knew there was no option but to figure it out, and so my walk in faith began.”

To add to the pain and trauma, 9 months after burying her husband, she discovered a five-year affair that her husband had been involved in, causing her to have to deal with shock and betrayal as well as grief.

Today Elena helps other women rebuild confidence, crush goals, and comeback strong.

She has formed a tribe of "Comeback Queens" because she knows the power these women hold.

In "Show Your Crown" an Elite Members Club for Comeback Queens, she is changing the game with it comes to building dreams and success.

"I am bringing the SEXY back to SELF-care" says Elena.

She has launched a schedule of SELF'ish Women's Empowerment Retreats for 2024.

She has created a book series for other Comeback Queens to share their story and become a Published Author, and is providing the stage for these women to speak at the Show Your Crown Women's Conference: The Comeback Begins in September, 2024.

Any woman that is ready to put themselves first and get clear and focused needs to be part of her tribe.

She is also Founder & CEO of Besitos Beauty, a Luxurious Lipstick Company and added her lipstick company as another layer of fun to boost confidence and feel good.

She believe lipstick is the finishing touch that pulls you together and reminds you that YES YOU CAN and YOU WILL.

Her Comeback Queen Anthem is this:





You can follow Elena on social media @ElenaRodriguez and shop lipstick at BesitosBeauty and she loves to receive emails and messages too!

Comeback Queen: About Me
bottom of page